Coffee guide

How to choose your coffee

Five single-origin coffees, each with its own character. Pick by the taste you love — everything you need is on this page.

01

Pick by taste

Tap a bag to see it

Bright & fruityRich & chocolatey
Kenya — AA gradeBest for FilterKenyaAA gradeBright & juicy — blackcurrant, grapefruitColombia — Aponte, NariñoBest for FilterColombiaAponte, NariñoFruity & sweet — blackberry jam, toffeeNicaragua — JinotegaAll-RounderNicaraguaJinotegaBalanced — cocoa, cinnamon applePeru — San Ignacio, CajamarcaBest for Espresso & Moka PotPeruSan Ignacio, CajamarcaSmooth & gentle — caramel, hazelnutBrazil — Moka 10 Peaberry · Minas GeraisBest for Espresso & Moka PotBrazilMoka 10 Peaberry · Minas GeraisRich & chocolatey — milk chocolate, nougat
02

Side by side

Tap a row to open the coffee

Coffee Taste Origin & altitude Process Best brew method
KenyaAA grade Blackcurrant, Grapefruit, Tea rose KenyaHigh-grown Washed Filter / pour-over
ColombiaAponte, Nariño Blackberry jam, Dried cherry, Toffee, Milk chocolate Aponte, Nariño2,100 MASL Honey Filter, creamy espresso
NicaraguaJinotega Cocoa nib, Cinnamon apple, Red grape Jinotega1,300–1,600 MASL Washed · 18-hr ferment Espresso, moka pot & filter
PeruSan Ignacio, Cajamarca Caramel, Hazelnut, Cocoa, Red apple San Ignacio, Cajamarca1,200–1,500 MASL Washed Espresso, moka pot
BrazilMoka 10 Peaberry · Minas Gerais Milk chocolate, Nougat, Caramel Pedra Branca, Minas Gerais1,000–1,200 MASL Natural Espresso, moka pot, with milk
03

Coffee jargon, decoded

Three words that explain the cup

Where it grew

Origin

The country and region are a clue to flavour, not a prestige label.

  • Colombia, Kenya — brighter, juicier, fruitier
  • Nicaragua — balanced, gently sweet
  • Peru, Brazil — cocoa, caramel, comfort
MASL = metres above sea level

Altitude

Higher farms are cooler, so cherries ripen slowly and build more sugar.

  • 1,800 m + — more sweetness & fruit
  • 1,300–1,600 m — balanced & layered
  • Under 1,300 m — rounder & chocolatey
How the fruit came off the bean

Processing

What happens after harvest changes the cup more than most people expect.

  • Washed — crisp & clean
  • Honey — lush & sweet
  • Natural — rich, chocolate & berry
Roast & grind

All five are roasted medium-dark (Omni) in Tel Aviv-Yafo — so whichever bag you choose works for every way you brew. For the recipes themselves, see the Brew Guide.

Whole beanEspressoFilterMoka pot

Still unsure? Start with Nicaragua for an easy everyday cup — or Brazil if you love chocolate and comfort.

Shop all coffees Brew Guide